Cpmleader, scam ads network or not?

Nowadays there are many different online advertising networks which can be used to monetizing your website. However, their performance varies. Some of them pay and some of them are scam. Todays let’s us talk about a comparatively new ads network, Cpmleader.


Brief Introduction:

Cpmleader, as mentioned in its name, is worked on Cpm model.I have tried on my sites and found that the experience is quite well, no extra approval, and you can setup the ads easily by adding the general code of cpmleader ads on to your site. You don’t need to specify the site url, domains, s JIF topics or keywords,etc. Simply select the size of the banner you want and paste the generated code to your site, and then It works. Cpmleader will auto detect all other things, which iI highly appreciated that.

Fill rates:
From my experiences, the fill rate is very good, I just paste the ad code and preview, and the ads are already working properly.

Besides, my site are Chinese site and the cpmleader is able to detect them, and display ads with corresponding language.

Pay rates:

I have added my site to cpmleader for a few days and captured the rate table as below:


It seems that the cpm rates vary according to the places. US traffic still get higher rates as usual. Mmost of my traffics come from Asia area, which get low rates, and therefore cpmleader is obviously not a choice of Asian sites.

Ads models:
Cpmleader is worked on CPM model. More clicks may help to improve the ctr (click through rate), which then attract more quality ads and higher rates ads, but clicks didn’t generate revenue by itself.

Support Asian traffic?
Yes it is supported, and cpmleader can auto detect that and show ads with proper languages accordingly.

Need support trouble approval? Any minimum requirements such as monthly unique visitors?
No minimum requirement, no approval process, you can start once the ad codes are properly integrated to your site.

Ads quality:

Ads quality is no good. There are lots of ‘Download now’ ads which may affect the reputation of my brand.

Also, there ads always pop up spam messages as captured below.


Besides, cpmleader also serve redirect ads which auto direct my visitors to their site without any prompts. This pissed me off  and finally I removed all the cpmleader ads.

Payment Method

They support paypal

Payment threshold
5 dollars

Proper Support

I have sent questions about the scam ads for days but no reply at all.

Based on the experiences above, cpmleader is a good choice for newbie sites. But only of you are in US area. Asian traffic are supported but not earning much. Also affected by the spam ads, I actual don’t really recommend this network.
But if you are US residents and would like to try it on, you may refer to the link below.

Cpmleader link:
http://www.cpmleader.com/index.php?ref=6269 Continue reading